This is one of the most dominant responses in the entire study. Almost 100% of Portuguese people say that culture is, in general, important for a country's economy. When the importance of all cultural activity as a contribution to generating economic value is sometimes questioned, it seems that the vast majority of Portuguese people prefer to see culture as an asset.

Values in percentage. In red Yes, in grey No (includes NS/NR).
We did some research into the relationship between culture and the economy and realized that the relationship with tourism is quite important. According to more than three quarters of the population, culture is essential for increasing tourism in our country.

Values in percentage. In red Yes, in grey No (includes NS/NR).
Perhaps because they know how important culture is for the economy, it seems quite obvious to the Portuguese that companies located in Portugal should invest more in culture, with an unquestionable result of over 90%. This is a topic that we will return to very soon with a detailed analysis of the companies that invest the most in this area in Portugal.

Values in percentage. In red Yes, in grey No (includes NS/NR).
Learn all about this data and the Barometer Gerador Qmetrics here.
The Barometer Gerador Qmetrics aims to provide tools to freely support authors, cultural agents and political and business leaders in decisions related to cultural strategies. And it wants to make all Portuguese people reflect on the importance of culture for society.