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Barometer to the Millimeter: culture and economy

It is one of the most dominant responses in the entire study. Almost 100% of Portuguese people say…

Text by Tiago Sigorelho

Support Gerador in building a more creative, critical and participatory society. Find out here.

This is one of the most dominant responses in the entire study. Almost 100% of Portuguese people say that culture is, in general, important for a country's economy. When the importance of all cultural activity as a contribution to generating economic value is sometimes questioned, it seems that the vast majority of Portuguese people prefer to see culture as an asset.

Values ​​in percentage. In red Yes, in grey No (includes NS/NR).

 

We did some research into the relationship between culture and the economy and realized that the relationship with tourism is quite important. According to more than three quarters of the population, culture is essential for increasing tourism in our country.

Values ​​in percentage. In red Yes, in grey No (includes NS/NR).

 

Perhaps because they know how important culture is for the economy, it seems quite obvious to the Portuguese that companies located in Portugal should invest more in culture, with an unquestionable result of over 90%. This is a topic that we will return to very soon with a detailed analysis of the companies that invest the most in this area in Portugal.

Values ​​in percentage. In red Yes, in grey No (includes NS/NR).

Learn all about this data and the Barometer Gerador Qmetrics here.

The Barometer Gerador Qmetrics aims to provide tools to freely support authors, cultural agents and political and business leaders in decisions related to cultural strategies. And it wants to make all Portuguese people reflect on the importance of culture for society.

The Barometer Gerador Qmetrics is an annual study on the perception of culture in Portugal. In this first edition, 1.192 telephone interviews were conducted in a random sample stratified by region, gender and age group. The sample is representative of the universe of individuals residing in mainland Portugal and the islands, aged 15 or over. The interviews were conducted between March 8 and May 6, 2019.
The results presented in the Barometer report Gerador Qmetrics has a 95% confidence level. The margin of error for a scale of 1 to 10 is 0,16 points and the margin of error for the ratio is 2,8 percentage points.

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