Since 2019, we have been analyzing, in the "Cultural References" section of the Barometer Gerador Qmetrics, which actors, musical artists, visual artists, writers, directors and comedians do the Portuguese most admire? Knowing the population's preferences, or lack thereof, in relation to national authors and artists can be an important tool for assessing the health of the country's culture. Today, we tell you which names are most mentioned by the Portuguese in the area of visual arts.
In 2021, Joana Vasconcelos was, for the third consecutive year, the artist most mentioned by respondents, although her percentage has been decreasing over the last three years. Vhils and Bordallo II, the only artists mentioned in the Top 10 who are part of a new generation, consolidated their positions from 2020.
The biggest highlight continues to be the percentage of people who did not know or did not want to indicate a name, a percentage that in 2021 rose to 74,8%, 7 percentage points more than in 2019.

When we look specifically at the names mentioned by young people aged between 15 and 24, it is interesting to note that, in addition to Vhils, names such as Bordallo II and Mr.Dheo, also urban artists, appear. However, the highlight of this age group is the fact that more than 80% of young people do not know or do not want to name any visual artist, compared to the age group of those over 55, where 69.5% choose not to respond.
Every two weeks we dive into the Barometer Gerador Qmetrics to bring you new analyses on the relationship between Portuguese people and culture. Stay tuned for upcoming articles!
O Barometer Gerador Qmetrics is an annual study that analyses Portuguese people’s opinions on culture. First carried out in 2019, this year’s survey focused mainly on the consequences of the pandemic on society and culture. Find out more about the 2021 report here and ask for your full report here.
Summary Technical Sheet
The study universe consists of individuals aged 15 or over, residing in mainland Portugal and the islands. The sample, with 1.200 validated interviews, was stratified by region, sex and age group, in mainland Portugal, and by islands, and distributed in each stratum according to the distribution of the target population in each stratum. The interviews were conducted from March 22 to April 27, 2021, through an online questionnaire using the CAWI (Computer Assisted Web Interview) method. The results are presented with a 95% confidence level. The margin of error for the mean on a scale of 1 to 10 is 0,13 points and the margin of error for the proportion is 2,12 percentage points.