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The project of the Gerador and the ZERO Association that unites culture and the environment

 

What is the role of culture in the fight against climate change?

 

This was our initial question when we began reflecting on this topic. If culture is the best expression of humanity, then naturally it must participate in this effort of change and awareness. Therefore, we want to join artists, entities, and cultural spaces across the country in a joint effort to ensure that sustainability and resilience are top priorities.

 

We believe that culture must play a critical role in raising environmental awareness. Both in terms of reinventing ourselves in our daily lives and in terms of inspiring society. Sobressalto is the project that aims to help make this gradual transition, providing tools and promoting reflections and debates within the cultural ecosystem.

 

We started at Gerador by looking inwards and taking small steps in this direction. We are still learning and have a lot to do, but on this page you can find out what we have already started to implement, the steps we will take next and, finally, the content we are publishing about sustainability.

 

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With the support of

We have already started implementing a set of ideas that address the cultural community, our readers and followers. These are small steps that you can discover below.

Recommendations and good practices

 

We want to support the cultural community in this green transition with a set of reflections, recommendations and tools. In the button below, you can download a document with proposals for good environmental practices for artists and authors. We are working to progressively share more and more meaningful information for the cultural community.

Good practices for cultural spaces and entities

 

We are continually putting together a set of tools that can be useful for the sustainable transition of cultural agents. We are publishing a new document here, this time dedicated to good environmental practices aimed more specifically at cultural entities and spaces.

Survey report on sustainable artistic practices

 

We are sharing the results of a survey on sustainable artistic practices, conducted by the villa villa project . This is an environmentally conscious artist residency program based in Portugal that supports contemporary artists and curators in making their studio practices more ecological. In this survey, villa villa identified the motivations and obstacles artists face when trying to reduce their environmental impact and also compiled a comprehensive set of tips intended to be useful to other artists. The document is available in English.

Journalistic content dedicated to sustainability

 

From 2021 onwards, the environment and sustainability will become a critical dimension of Gerador's editorial strategy. In this sense, sustainability will be increasingly present in our content, both here on the website and in Gerador Magazine . We therefore seek to frequently bring this issue to the forefront, even when not related to culture, in order to inform our audience of the new environmental challenges we face.

Production of knowledge about sustainability in culture

 

At the gym Gerador We dedicate a good deal of time to collecting data, analyzing and regularly publishing information on the cultural situation in the country. Since 2019, we have been publishing the annual study Culture Barometer, where we analyzed the Portuguese people’s perception of culture in Portugal. From now on, the relationship with sustainability will also be present in our research, whether through the Barometer or new dedicated studies.

Dedicated training at the Gerador Academy

 

Academia Gerador is a teaching and knowledge space focused on practical application, offering 15-hour and 25-hour courses and short workshops aimed at the cultural and artistic community. We have already launched training programs where sustainability is the main focus, and we want to reveal even more courses and workshops dedicated to this topic.

Revista Gerador Gerador green corn

 

We are reviewing the processes surrounding the creation and production of Gerador Magazine . Since February 2021, the magazine has been printed on recycled paper. But we didn't stop there. In June 2021, we also launched a digital edition of the magazine and stopped selling at our usual points of sale, which required constant travel to ensure distribution. The magazine can be purchased from our online store.

Measures we have implemented internally at Gerador

 

Sustainability has been an internal concern for some time now. With Sobressalto, we took the first steps towards a clear strategy. It was time to look inward, learn and gradually rethink the way we work. From the communication materials we produce, to our events, office conditions and even our relationship with artists. We still have a long way to go, but we are committed to it.

Our commitment to sustainability is definitive. We therefore want to be better within Gerador, present new ideas, produce new content, deepen our knowledge and establish national and international partnerships that are increasingly relevant for the cultural sector.

Technical support office

 

We aim to provide a technical support service for all cultural agents. This office will have a multidisciplinary team that will visit cultural spaces and entities in order to assess and suggest personalized changes, so that the environmental impact is increasingly reduced.

Discover news, reports, interviews and many other contents that combine culture and the environment

To listen 20.Mai.2026

José Pimenta Machado: "The way a country treats its rivers says a lot about the cultural level of that country."

In the fourth episode of the Free Rivers podcast, we welcome José Pimenta Machado, president of the Board of Directors of the Portuguese Environment Agency (APA).

To read 8.Mai.2026

World Fish Migration Day with a dedicated celebration on the Alviela River.

The initiative will take place on May 23rd, starting at 9:30 am, with the meeting point at the Olhos d'Água do Alviela River Beach. The program includes an interactive walk of approximately 4 km to the Ponte da Pedra Dam, accompanied by experts from various fields who will explain topics such as fish biology, sediment dynamics, and river connectivity along the way.

To read 8.Apr.2026

Paul da Goucha, in Alpiarça, hosts one of the world's largest citizen science initiatives.

From April 24th to 27th, the Paul da Goucha Local Nature Reserve in Alpiarça will participate in the City Nature Challenge 2026, a citizen science initiative that invites participants to find and document plants and wildlife.

To listen 27.Mar.2026

Graça Saraiva: "There has been a downsizing of the integrated water resources policy"

In the fourth episode of the Rios Livres podcast, we talk to Graça Saraiva, landscape architect and researcher.

To listen 30.Dez.2025

Ana Catarina Miranda: “The barriers we intend to remove are always those that no longer serve any economic or social purpose.”

In the third episode of the Rios Livres podcast, we welcome Ana Catarina Miranda, a biologist by training and coordinator of the Rios Livres program, a GEOTA project that aims to contribute to the conservation and restoration of river ecosystems.

To read 8.Dez.2025

'Climate action is too expensive': how the far-right and big business are exploiting social instability.

Far-right parties and industrial lobbies across Europe are exploiting economic insecurity to undermine climate policies, arguing that a choice must be made between a green transition and social justice. But researchers emphasize that both are possible under the right conditions.

To listen 24.Nov.2025

Alexandra Aragão: "The law has moved beyond simply punishing those who harm the environment and is now encouraging beneficial behaviors."

Alexandra Aragão is the guest on the second episode of the Rios Livres Podcast, a collaboration between... Gerador and GEOTA, which addresses the importance of the sustainability of riverine ecosystems.

To listen 20.Oct.2025

João Joanaz de Melo: “We continue to have a socioeconomic paradigm of looking at our own navel”

João Joanaz de Melo is the first guest on the Rios Livres Podcast, a collaboration between Gerador and GEOTA, which addresses the importance of the sustainability of riverine ecosystems.

To read 16.Oct.2025

Environmental documentary "Until the Last Drop" wins international recognition

The GEOTA documentary, produced by Gerador, was distinguished at the Nebrodi Cinema DOC Festival, in Italy.

To read 4.Aug.2025

Culatra: from forgotten island to beacon of sustainability 

Between the tides of the Ria Formosa, the once-forgotten Culatra stands today as a living laboratory of the energy transition: fishermen who once boycotted elections to have electricity are installing solar panels, recycling nets, and dreaming of becoming 100% self-sustainable by 2030, transforming this corner of the Algarve into a beacon illuminating the future of coastal communities.

To read 26.Mai.2025

A day in the life of a bottle collector at Northern Europe's biggest music festival

In search of the “orange feeling” — and its dark side. A portrait of the invisible work of garbage collectors behind the scenes at the Roskilde Festival in Denmark.

To read 5.Mai.2025

Charred urban roots

Real estate development in Bucharest’s green spaces, Romania, has become comparable to the drug market when it comes to profits. Tracing the path of questionable property rights since the post-communist recession reveals acts of corruption and intimidation. Can parks – a prerequisite for urban health and well-being, climate change mitigation and biodiversity – be saved from further illegal burning?

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